Introducing Hertz Ultimate Choice™
Hertz Ultimate Choice™  – You Choose your Rental Car

Introducing Hertz Ultimate Choice 
the smartest, easiest way to rent a car.

Hertz Ultimate Choice puts you in the driver's seat, making choosing the right vehicle easier than ever. Now available at select airport locations, it's the convenient way to find exactly the car you want and get going. Best part? It's available to all Hertz customers.

How Hertz Ultimate Choice Works:

You no longer go to an assigned car. You decide what to drive. That's Hertz Ultimate Choice.

  1. Go to the car zone indicated on your reservation.
  2. Choose the car that is right for you. You can also choose a Premium upgrade for only $35 more a day/$25 more a day for Platinum and President's Circle® members.*
  3. Get in and go.
  4. Changes are processed at the exit gate.

*Excludes taxes and fees.

No One Offers You a Better Choice Than Hertz


President's Circle® / Five Star / Gold Members

  • You have access to a select group of cars with enhanced features located in the lot that corresponds with your Hertz Gold Member Status.
  • You can also choose a premium upgrade vehicle for only $35 more a day/$25 more a day for Platinum and President's Circle® members.*


All other Hertz customers, simply find the car class zone designated on your reservation and choose the vehicle that's right for you.

Want access to exclusive lots? Join Hertz Gold Plus Rewards® today.

**Check out a sample Hertz Ultimate Choice lot here.


Ultimate Choice - Available at the following locations

Location Preview - Hertz Ultimate Choice

Available Nationwide at Select Airport Locations

2016 January through March 2017 April through June 2017
Austin Atlanta Nashville Cleveland Miami
Boston Charlotte Newark Denver Orlando
Chicago Dallas Philadelphia Detroit Phoenix
Fort Lauderdale Las Vegas Washington DC Houston Portland
Raleigh Los Angeles San Francisco Kansas City San Jose
San Diego Minneapolis New York St. Louis